{"id":5247,"date":"2021-08-03T12:14:26","date_gmt":"2021-08-03T11:14:26","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=5247"},"modified":"2024-04-30T11:02:07","modified_gmt":"2024-04-30T10:02:07","slug":"vm-unleashed-shop-concepts-visual-merchandising-and-beyond","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/what-we-do-retail-projects\/vm-unleashed-shop-concepts-visual-merchandising-and-beyond\/","title":{"rendered":"Shop concepts & design"},"content":{"rendered":"\n

VM-unleashed: specialists in shops & retail experiences<\/strong><\/h1>\n\n\n\n


In 2007 Tim Radley set up VM-Unleashed to create a company that specializes in developing world-class customer experiences in physical and digital shops.<\/p>\n\n\n\n

For more than a decade much of our work has remained focused on the physical shop environment and despite the increase in digital sales, even in the UK where the penetration is one of the highest, physical shops remain important as part of multi-channel, multi-touchpoint strategies.<\/p>\n\n\n\n

The ‘rapidly’ changing retail shop<\/strong><\/h2>\n\n\n\n


However, the physical shop is changing rapidly. Its role is no longer just about selling physical product, but about delivering services and fulfilment across channels. VM-unleashed considers and integrates functions that are exclusive to physical shops such as fitting and personal shopping with functions which have been initiated online such as click& collect and returns but which need to be fulfilled in physical shops.
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From traditional retail shop to the innovative ‘Retail Hub’<\/em><\/figcaption><\/figure>\n\n\n\n

The evolution of the ‘Retail Hub.’<\/strong><\/h2>\n\n\n\n


In essence the \u2018shop\u2019 or \u2018store\u2019 is evolving into a \u2018Retail Hub.\u2019 The retail hub is built around 4 integrated areas. The \u2018shopper paradise\u2019 is still the centrepiece consisting of product displays and associated customer service. The \u2018Collection Crossroads\u2019 satisfies the needs of the omnichannel shopper and facilitates the collection, delivery, return and exchange of goods. Ironically this is also now a main driver of shop traffic.<\/p>\n\n\n\n

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The local ‘Community Hub.’<\/strong><\/h2>\n\n\n\n


The third element is the local \u2018Community Hub\u2019 which uses shop space to form links with the customer and local communities, from staging events and running courses, to providing a setting and showcase for community initiatives. <\/p>\n\n\n\n

Shop colleague involvement and interaction are essential to the community hub. Finally, retail hubs are increasingly using excess and flexible shop space for \u2018Business Centres\u2019 allowing the cost-effective delivery of retail places. These include business and community offices and working space, as well as residential use for shop colleagues and local communities.<\/p>\n\n\n\n

Working with the new shop DNA<\/strong><\/h2>\n\n\n\n


VM-unleashed has evolved to stay-ahead of these trends. It offers clients its established skills and support in creating shop experiences, but with a new appreciation of the other elements that now form part of the DNA of \u2018shops of the future.\u2019<\/p>\n\n\n\n

VM-unleashed now offers strategic advice, creative design, operational planning, and collaboration on the development and delivery of physical shops, across all elements that now form the retail hub.<\/p>\n\n\n\n

Shop format \u2013 flagship, neighbourhood, convenience pop-up<\/p>

Physical location planning<\/p>

Shop grading & clustering<\/p>

Retail hub gross space planning<\/p>

Flexible space planning and allocation<\/p>

Shopper paradise environmental design<\/p>

Product allocation<\/p>

Product story segmentation & display<\/p>

Visual merchandising<\/p>

Visual communication<\/p>

Digital signage & display<\/p>

Events and promotional delivery<\/p>

Service area functionality & design<\/p>

Shopping \u2018Golden Triangles\u2019<\/p>

Stock rooms and storage allocation<\/p>

Store operations, schedules & routines<\/p>

Staffing and operations technology<\/p>

Click&collect\/omni-service area design<\/p>

Staff area space allocation \u2013 office, hospitality, omniservices<\/p>

Community engagement planning<\/p>

Community space design<\/p>

Business space strategies<\/p>

Retail hub partnerships & collaborations<\/p>

Logistics, distribution & delivery planning<\/p>

Shop teams skills planning<\/p>

Shop colleague training, learning & development<\/p><\/blockquote>\n\n\n\n


Appropriate, workable & affordable<\/strong><\/h2>\n\n\n\n

If you want to start the \u2018retail project\u2019 ball rolling, please get in touch. I would be happy to share with you some typical VM-unleashed project templates, schedules, costs, and case studies.<\/p>\n\n\n\n

It\u2019s been my pleasure to have worked with a wide variety of retailers and brands and I\u2019m happy to say that when I occasionally bump into any one of the people I\u2019ve worked with, we are still genuinely very much on speaking terms.<\/p>\n\n\n\n

tim.radley@vm-unleashed.com<\/a><\/p>\n\n\n\n

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VM-unleashed: specialists in shops & retail experiences In 2007 Tim Radley set up VM-Unleashed to create a company that specializes in developing world-class customer experiences in physical and digital shops. For more than a decade much of our work has remained focused on the physical shop environment and despite the increase in digital sales, even […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5230,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5247","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/5247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=5247"}],"version-history":[{"count":27,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/5247\/revisions"}],"predecessor-version":[{"id":11473,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/5247\/revisions\/11473"}],"up":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/5230"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=5247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}