{"id":26204,"date":"2025-02-04T15:23:26","date_gmt":"2025-02-04T15:23:26","guid":{"rendered":"https:\/\/vmunleashed.com\/retailmeaning\/?page_id=26204"},"modified":"2025-02-04T15:42:24","modified_gmt":"2025-02-04T15:42:24","slug":"london-finisterre","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/london-finisterre\/","title":{"rendered":"London &#8211; Finisterre"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull wp-duotone-duotone-1\" style=\"min-height:194px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/retro-shape-pattern-dark-looping-multi-color-animated-background-SBV-346702255-HD.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-flow wp-container-core-cover-is-layout-8a368f38 wp-block-cover-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide has-white-color has-text-color has-base-color has-link-color has-heading-font-family has-x-large-font-size wp-elements-8fa52fca3a1a08e46ea9a629beab746a\" style=\"font-style:italic;font-weight:700;line-height:1.2\">&#8216;<strong><em>Discover\u00a0<\/em><\/strong><em>London 24\/7.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center alignwide has-white-color has-text-color has-base-color has-link-color has-heading-font-family has-x-large-font-size wp-elements-57e79fc20daaa074fa213a3fa3befbf2\" style=\"font-style:italic;font-weight:700;line-height:1.2\">O<em>ne of the world\u2019s most exciting retail destinations.<\/em>&#8216;<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-space-between is-layout-flex wp-container-core-buttons-is-layout-b2891da8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">enquire about my &#8216;london retail safari&#8217; guided tours<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">sign up for our &#8216;destination london 24\/7&#8217; newsletter<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-x-large-font-size wp-elements-f9f3dce4d8a22af78ef35cafa9321986\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><em><strong>Finisterre \u2013 <\/strong>Neal St, Covent Garden<\/em><\/p>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">Owning a responsibility to protect and share the ocean.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-contrast-3-color has-contrast-3-background-color has-text-color has-background has-link-color wp-elements-d4b0ddbc6dbbaab8aca94d225c4e5073 is-layout-flex wp-container-core-columns-is-layout-8eb77903 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a77db08e wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"864\" data-attachment-id=\"26211\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26211\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" data-orig-size=\"768,864\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"longboard-surfer-surfing-at-sunset-m_768x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x-267x300.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" alt=\"\" class=\"wp-image-26211\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x-267x300.webp 267w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"865\" data-attachment-id=\"26212\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26212\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg\" data-orig-size=\"768,865\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"sustainability-b-corp-featured_768x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x-266x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg\" alt=\"\" class=\"wp-image-26212\" style=\"border-style:none;border-width:0px;aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x-266x300.jpg 266w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-19e250f3 wp-block-column-is-layout-constrained\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/storm-on-the-sea-and-huge-waves-in-the-fog-SBV-346944006-HD.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default wp-duotone-1c2930-ebebef-3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"896\" data-attachment-id=\"26213\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26213\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x.webp\" data-orig-size=\"2000,896\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-470x211.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-1024x459.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x.webp\" alt=\"\" class=\"wp-image-26213\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x.webp 2000w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-470x211.webp 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-1024x459.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-768x344.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-1536x688.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/man-riding-surf-on-waves-of-river-close-up-of-wake-surfing-rider-training-on-waves-SBV-327809148-HD.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-19e250f3 wp-block-column-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"865\" data-attachment-id=\"26216\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26216\" 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src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x.webp\" alt=\"\" class=\"wp-image-26216\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x-266x300.webp 266w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"450\" data-attachment-id=\"26215\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26215\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp\" data-orig-size=\"535,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"foundation-page-1_540x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x-357x300.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp\" alt=\"\" class=\"wp-image-26215\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp 535w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x-357x300.webp 357w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-3f7b68c1 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-default wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"887\" data-attachment-id=\"26218\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26218\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x.webp\" data-orig-size=\"1500,887\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"art-of-repair-d_1500x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-470x278.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-1024x606.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x.webp\" alt=\"\" class=\"wp-image-26218\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x.webp 1500w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-470x278.webp 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-1024x606.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-768x454.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/children-playing-with-beach-waves-SBV-349098171-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"896\" data-attachment-id=\"26217\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26217\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x.webp\" data-orig-size=\"2000,896\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-470x211.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-1024x459.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x.webp\" alt=\"\" class=\"wp-image-26217\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x.webp 2000w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-470x211.webp 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-1024x459.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-768x344.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-1536x688.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-large-font-size wp-elements-75e45c7c2c816222df22b1bfaecf53e6\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:600\">The lessons for us all:<\/p>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-large-font-size wp-elements-3b974eed63fbe25a930546e3407fc95f\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:400\">&#8220;When buying a product amounts to owning a responsibility, then that is when customer loyalties are built.&#8221;<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-a7d24f0262b63d6774ea75548caf21fe\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)\">Some brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue it finally seems that customers are being drawn to companies that were never really meant to be retailers at all.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>To call them \u2018accidental retailers\u2019 is really not fair, because in most cases they have developed assortments which are more specialist, more sustainable, and superior in every way to the commodity clutter of the high street.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Brands like Finisterre are driven by a love and a passion for something that creates a strong and a lifelong bond with its customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>In the case of Finisterre, it owns the oceans. But not in an exploitative way, commercialising this gift of nature. Finisterre has taken ownership of the burden of responsibility to protect, to enrich, to promote and to share this unique ecosystem with everyone.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Of course, in 2003 when Tom Kay founded Finisterre above a surf shop in Cornwall in response to the lack of design, functionality and ethics of surf brands, he probably never imagined what was ahead. But through both practical necessity and a personal passion, as the assortment quickly grew from a single fleece, its community and its commitment grew even faster.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>The Finisterre Foundation was born to remove barriers to access so everyone can get to and benefit from the transformative power of the ocean. The brand wants to encourage, empower and enable people to connect with the sea not only to improve their physical and mental wellbeing but to help broaden horizons. Finisterre believes that everyone should have equal access to the ocean.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>Amongst the many initiatives it undertakes is to provide swimming lessons to people with disabilities, to allow them to take the first step to discovering the oceans. Its charity work includes transporting underprivileged families from urban areas to see the sea, experience the ocean, for the very first time.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>And of course, they organise beech cleaning, recycle litter, and take discarded fishing nets to make materials for clothing. They produce, champion, and show in their shops, films and documentaries to inspire actions to save the oceans.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>And let\u2019s not forget the specialist products and customer services that Finisterre has taken upon itself. It adapts any wetsuit of any brand to fit those with special shapes &amp; needs, adding straps, zips and shortening suits for amputees. It has developed full-coverage suits to allow all people of all races to enter the water, and donates hundreds of wetsuits to those who can\u2019t afford them.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>It has also developed its \u2018Lived &amp; Loved\u2019 program to extend the life of its products and the materials they are made from. This includes videos and manuals on customer product care, and home repair, repair kits, in-store repairs, recycling products, upcycling products and re-selling products.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>And at the heart of everything that makes this an amazing and successful brand is a love and a responsibility for the ocean, and for the people who now share and enjoy that same love for the ocean.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>A responsibility that extends to ensuring that those same people can enjoy the ocean safely through using the highest-quality, most comfortable &amp; sustainable of products.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br>When buying a product amounts to owning a responsibility, then that is when customer loyalties are built.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-18a30759a1a9fd45a0910e1c9ea4b4c2\"><a href=\"https:\/\/finisterre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Visit Finisterre on Neal Street, and online<\/em><\/a><\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-large-font-size wp-elements-5a5501538553c4ad5a67c8a3dab1fad5\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:600\">We&#8217;re here to help you achieve your own potential. Learn how you can also become a retail destination.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us to start the ball rolling<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-6ede24c5f37687646d1bf3ff5fb23d3b\"><a href=\"https:\/\/vmunleashed.com\/insights-inspiration\/destination-london-24-7-weekly-newsletter\/\" data-type=\"page\" data-id=\"11503\">Back to more London&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finisterre \u2013 Neal St, Covent Garden Owning a responsibility to protect and share the ocean. The lessons for us all: &#8220;When buying a product amounts to owning a responsibility, then that is when customer loyalties are built.&#8221; Some brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-26204","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/26204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=26204"}],"version-history":[{"count":5,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/26204\/revisions"}],"predecessor-version":[{"id":26220,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/26204\/revisions\/26220"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=26204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}