{"id":26204,"date":"2025-02-04T15:23:26","date_gmt":"2025-02-04T15:23:26","guid":{"rendered":"https:\/\/vmunleashed.com\/retailmeaning\/?page_id=26204"},"modified":"2025-02-04T15:42:24","modified_gmt":"2025-02-04T15:42:24","slug":"london-finisterre","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/london-finisterre\/","title":{"rendered":"London &#8211; Finisterre"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull wp-duotone-duotone-1\" style=\"min-height:194px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/retro-shape-pattern-dark-looping-multi-color-animated-background-SBV-346702255-HD.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-flow wp-container-core-cover-is-layout-043e5d72 wp-block-cover-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide has-white-color has-text-color has-base-color has-link-color has-heading-font-family has-x-large-font-size wp-elements-8fa52fca3a1a08e46ea9a629beab746a wp-block-paragraph\" style=\"font-style:italic;font-weight:700;line-height:1.2\">&#8216;<strong><em>Discover\u00a0<\/em><\/strong><em>London 24\/7.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center alignwide has-white-color has-text-color has-base-color has-link-color has-heading-font-family has-x-large-font-size wp-elements-57e79fc20daaa074fa213a3fa3befbf2 wp-block-paragraph\" style=\"font-style:italic;font-weight:700;line-height:1.2\">O<em>ne of the world\u2019s most exciting retail destinations.<\/em>&#8216;<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-space-between is-layout-flex wp-container-core-buttons-is-layout-c00130c0 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">enquire about my &#8216;london retail safari&#8217; guided tours<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">sign up for our &#8216;destination london 24\/7&#8217; newsletter<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-x-large-font-size wp-elements-f9f3dce4d8a22af78ef35cafa9321986 wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><em><strong>Finisterre \u2013 <\/strong>Neal St, Covent Garden<\/em><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Owning a responsibility to protect and share the ocean.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-contrast-3-color has-contrast-3-background-color has-text-color has-background has-link-color wp-elements-d4b0ddbc6dbbaab8aca94d225c4e5073 is-layout-flex wp-container-core-columns-is-layout-d10a50e4 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-70c34877 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"864\" data-attachment-id=\"26211\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26211\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" data-orig-size=\"768,864\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"longboard-surfer-surfing-at-sunset-m_768x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x-267x300.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" alt=\"\" class=\"wp-image-26211\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x-267x300.webp 267w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"865\" data-attachment-id=\"26212\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26212\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg\" data-orig-size=\"768,865\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"sustainability-b-corp-featured_768x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x-266x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg\" alt=\"\" class=\"wp-image-26212\" style=\"border-style:none;border-width:0px;aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/sustainability-b-corp-featured_768x-266x300.jpg 266w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d9bf8184 wp-block-column-is-layout-constrained\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/storm-on-the-sea-and-huge-waves-in-the-fog-SBV-346944006-HD.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default wp-duotone-1c2930-ebebef-3\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"896\" data-attachment-id=\"26213\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26213\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x.webp\" data-orig-size=\"2000,896\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-470x211.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-1024x459.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x.webp\" alt=\"\" class=\"wp-image-26213\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x.webp 2000w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-470x211.webp 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-1024x459.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-768x344.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/finisterre-foundation-wave-project-andrew-sea-ocean-cornwall_2000x-1536x688.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/man-riding-surf-on-waves-of-river-close-up-of-wake-surfing-rider-training-on-waves-SBV-327809148-HD.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d9bf8184 wp-block-column-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"865\" data-attachment-id=\"26216\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26216\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x.webp\" data-orig-size=\"768,865\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"seasuit-project-foundation_768x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x-266x300.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x.webp\" alt=\"\" class=\"wp-image-26216\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/seasuit-project-foundation_768x-266x300.webp 266w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"450\" data-attachment-id=\"26215\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26215\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp\" data-orig-size=\"535,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"foundation-page-1_540x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x-357x300.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp\" alt=\"\" class=\"wp-image-26215\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x.webp 535w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/foundation-page-1_540x-357x300.webp 357w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-11fa43e5 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-default wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"887\" data-attachment-id=\"26218\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26218\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x.webp\" data-orig-size=\"1500,887\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"art-of-repair-d_1500x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-470x278.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-1024x606.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x.webp\" alt=\"\" class=\"wp-image-26218\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x.webp 1500w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-470x278.webp 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-1024x606.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/art-of-repair-d_1500x-768x454.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/longboard-surfer-surfing-at-sunset-m_768x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/children-playing-with-beach-waves-SBV-349098171-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"896\" data-attachment-id=\"26217\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=26217\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x.webp\" data-orig-size=\"2000,896\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-470x211.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-1024x459.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x.webp\" alt=\"\" class=\"wp-image-26217\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x.webp 2000w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-470x211.webp 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-1024x459.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-768x344.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2025\/02\/reskinned-lived-and-loved-finisterre-clothing-reuse-resale-vintage-clothing-logo_2000x-1536x688.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-large-font-size wp-elements-75e45c7c2c816222df22b1bfaecf53e6 wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:600\">The lessons for us all:<\/p>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-large-font-size wp-elements-3b974eed63fbe25a930546e3407fc95f wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:400\">&#8220;When buying a product amounts to owning a responsibility, then that is when customer loyalties are built.&#8221;<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-a7d24f0262b63d6774ea75548caf21fe wp-block-paragraph\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)\">Some brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue it finally seems that customers are being drawn to companies that were never really meant to be retailers at all.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>To call them \u2018accidental retailers\u2019 is really not fair, because in most cases they have developed assortments which are more specialist, more sustainable, and superior in every way to the commodity clutter of the high street.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Brands like Finisterre are driven by a love and a passion for something that creates a strong and a lifelong bond with its customers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>In the case of Finisterre, it owns the oceans. But not in an exploitative way, commercialising this gift of nature. Finisterre has taken ownership of the burden of responsibility to protect, to enrich, to promote and to share this unique ecosystem with everyone.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Of course, in 2003 when Tom Kay founded Finisterre above a surf shop in Cornwall in response to the lack of design, functionality and ethics of surf brands, he probably never imagined what was ahead. But through both practical necessity and a personal passion, as the assortment quickly grew from a single fleece, its community and its commitment grew even faster.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>The Finisterre Foundation was born to remove barriers to access so everyone can get to and benefit from the transformative power of the ocean. The brand wants to encourage, empower and enable people to connect with the sea not only to improve their physical and mental wellbeing but to help broaden horizons. Finisterre believes that everyone should have equal access to the ocean.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>Amongst the many initiatives it undertakes is to provide swimming lessons to people with disabilities, to allow them to take the first step to discovering the oceans. Its charity work includes transporting underprivileged families from urban areas to see the sea, experience the ocean, for the very first time.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>And of course, they organise beech cleaning, recycle litter, and take discarded fishing nets to make materials for clothing. They produce, champion, and show in their shops, films and documentaries to inspire actions to save the oceans.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>And let\u2019s not forget the specialist products and customer services that Finisterre has taken upon itself. It adapts any wetsuit of any brand to fit those with special shapes &amp; needs, adding straps, zips and shortening suits for amputees. It has developed full-coverage suits to allow all people of all races to enter the water, and donates hundreds of wetsuits to those who can\u2019t afford them.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>It has also developed its \u2018Lived &amp; Loved\u2019 program to extend the life of its products and the materials they are made from. This includes videos and manuals on customer product care, and home repair, repair kits, in-store repairs, recycling products, upcycling products and re-selling products.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>And at the heart of everything that makes this an amazing and successful brand is a love and a responsibility for the ocean, and for the people who now share and enjoy that same love for the ocean.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>A responsibility that extends to ensuring that those same people can enjoy the ocean safely through using the highest-quality, most comfortable &amp; sustainable of products.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>When buying a product amounts to owning a responsibility, then that is when customer loyalties are built.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-18a30759a1a9fd45a0910e1c9ea4b4c2 wp-block-paragraph\"><a href=\"https:\/\/finisterre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Visit Finisterre on Neal Street, and online<\/em><\/a><\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-2-color has-text-color has-link-color has-large-font-size wp-elements-5a5501538553c4ad5a67c8a3dab1fad5 wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:600\">We&#8217;re here to help you achieve your own potential. Learn how you can also become a retail destination.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us to start the ball rolling<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-6ede24c5f37687646d1bf3ff5fb23d3b wp-block-paragraph\"><a href=\"https:\/\/vmunleashed.com\/insights-inspiration\/destination-london-24-7-weekly-newsletter\/\" data-type=\"page\" data-id=\"11503\">Back to more London&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finisterre \u2013 Neal St, Covent Garden Owning a responsibility to protect and share the ocean. The lessons for us all: &#8220;When buying a product amounts to owning a responsibility, then that is when customer loyalties are built.&#8221; Some brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-26204","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/26204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=26204"}],"version-history":[{"count":5,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/26204\/revisions"}],"predecessor-version":[{"id":26220,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/26204\/revisions\/26220"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=26204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}