{"id":25945,"date":"2025-01-16T16:16:33","date_gmt":"2025-01-16T16:16:33","guid":{"rendered":"https:\/\/vmunleashed.com\/retailmeaning\/?page_id=25945"},"modified":"2025-04-29T11:30:06","modified_gmt":"2025-04-29T10:30:06","slug":"52-steps-to-the-perfect-shop-every-step","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/52-steps-to-the-perfect-shop-every-step\/","title":{"rendered":"52 Steps to the Perfect Shop &#8211; Every Step"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull wp-duotone-unset-2\" style=\"min-height:355px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/11\/online-shopping-connecting-buyer-with-sellers-conceptual-node-animation-SBV-346738622-HD-1.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-flow wp-container-core-cover-is-layout-043e5d72 wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center alignwide has-white-color has-text-color has-base-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:clamp(33.419px, 2.089rem + ((1vw - 3.2px) * 3.021), 60px);font-style:normal;font-weight:800;line-height:1.2\"><strong>&#8217;52 Steps to the Perfect Shop!\u2019<\/strong><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color has-heading-font-family has-x-large-font-size wp-elements-2 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"> weekly newsletter<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-base-color has-contrast-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/3c935303.sibforms.com\/serve\/MUIFAIv-MO8R7JEiHv7L2fVhMoT6pHryoNoF7NHXPCWbHx6C5i7TRAPauUe995Z3zo5qktJCVmi2rcXB0ySmJPlUN7Gcll0Ti9W_l7Ukv6wrLwUP2xpAKlkp81TwsLo1oz-SiZwSyg5N7yNOrDhjeNokXOeY8C9lRdIt2ac0KnO3sDKydStlT66Jt7pBMDEXpKWgq5x_rtl8vR_a\" target=\"_blank\" rel=\"noreferrer noopener\">SIGN-UP FOR THE &#8217;52 STEPS TO THE PERFECT SHOP&#8217; NEWSLETTER<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-f5772742 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5338ea03 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-heading-font-family has-large-font-size wp-block-paragraph\" style=\"line-height:1.3\"><strong><em>&#8217;52 Steps to the Perfect Shop!&#8217;<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.3\">For everyone looking to improve their physical shops, or thinking of opening their first pop-up or permanent shop.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:300\"><br>This weekly newsletter, and the 10 content modules they feature, have been created from my experiences of opening hundreds of shops, of all different sizes, situated across the world, selling just about everything there is to sell.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:300\"><br>Every week we explore the sequential process of physical shop development to help you deliver your perfect shop.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-2-color has-contrast-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">find out more about HOLDING YOUR VERY OWN &#8217;52 STEPS TO THE PERFECT SHOP&#8217; BESPOKE WORKSHOP<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-base-2-background-color has-background is-layout-flow wp-container-core-column-is-layout-2006fa69 wp-block-column-is-layout-flow\" style=\"flex-basis:700px\" id=\"workshopsummary\">\n<div class=\"wp-block-group has-medium-font-size is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9c302134 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);padding-top:var(--wp--preset--spacing--10);padding-right:0;padding-bottom:var(--wp--preset--spacing--10);padding-left:0;line-height:1.8\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group wp-container-content-40519ab6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ebe1814 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-size:clamp(1.092rem, 1.092rem + ((1vw - 0.2rem) * 1.105), 1.7rem);\"><strong>Missed any of the previous \u201952 Steps\u2019 then just click from the list below to catch up\u2026<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-40519ab6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ebe1814 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.5\"><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/who-do-you-think-you-are\/\"><strong>Step No.01<\/strong> <strong>What is your vision for your new shop concept?<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.5\"><br><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/what-customer-perceptions-do-you-want-to-change-or-strengthen\/\"><strong>Step No.02 What customer perceptions about your brand do you want your new shop to change?<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.5\"><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-03-how-much-product-should-i-put-in-my-shop-52-steps-to-the-perfect-shop\/\">Step No.03 How much product should I put in my shops? <\/a><\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div class=\"wp-block-group wp-container-content-40519ab6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ebe1814 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.5\"><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-04-set-your-key-shop-parameters-to-cover-your-costs-and-drive-your-shop-profitability-52-steps-to-the-perfect-shop\/\">Step No.04 Set your key shop parameters, to cover your costs, and drive your shop profitability.<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.5\"><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-05-beware-the-dangers-of-spread-sheet-retailing-52-steps-to-the-perfect-shop\/\">Step No.05 Introducing the beauty of linear metres into your space planning<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-06-how-to-transform-linear-metres-into-visual-product-blocks-52-steps-to-the-perfect-shop\/\">Step No.06 Transforming \u2018Linear Metres\u2019 into \u2018Product Story Blocks\u2019<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-07-products-are-not-born-equal-so-dont-buy-display-them-as-though-they-are-52-steps-to-the-perfect-shop\/\">Step No.07 \u2018Products are not born equal, so don\u2019t buy &amp; display them as though they are!\u2019<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-08-opening-our-box-of-visual-merchandising-delights-52-steps-to-the-perfect-shop\/\">Step No.08: \u2018Visual Merchandising: Open this box of delights with care!\u2019<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-09-every-store-is-different-but-every-linear-metre-is-the-same-52-steps-to-the-perfect-shop\/\">Step No.09: \u2018Every store is different, but every linear metre is the same!\u2019<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-10-the-golden-equation-to-perfect-shop-space-52-steps-to-the-perfect-shop\/\">Step No.10: \u2018The Golden Equation for Perfect Shop Space!\u2019\u2019<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/a-simple-strategy-to-avoid-visual-chaos-in-your-shop-there-are-only-3-types-of-product-story\/\">Step No.11:  Avoid Visual Chaos in your shop. Display only 3 types of product story!<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-12-category-stories-are-not-boring-they-add-power-authority-to-shops-52-steps-to-the-perfect-shop\/\">Step No.12:  Category stories are not boring! They add power &amp; authority to shops.<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-13-shops-are-4-dimensional-time-is-the-most-important-element-when-planning-themed-fashion-stories-52-steps-to-the-perfect-shop\/\">Step No.13:  Fashion themes must be \u2018Moments through Time\u2019 not just a \u2018Moment in time!\u2019<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-14-show-off-your-hero-products-display-what-the-customers-want-to-buy-not-what-they-dont-52-steps-to-the-perfect-shop\/\">Step No.14: Show off your Hero products. Display what the customers want to buy\u2026not what they don\u2019t!<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-15-build-your-beautiful-assortments-before-you-build-your-beautiful-shops-52-steps-to-the-perfect-shop\/\">Step No.15: Build your beautiful assortments before you build your beautiful shops!<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-16-there-is-only-one-best-layout-for-every-single-shop-it-is-a-physical-reality-based-on-the-size-dimensions-of-the-space-52-steps-to-the-perfect-shop\/\">Step No.16: There is only one best layout for every single shop!<\/a><\/strong><br><br><strong><a href=\"https:\/\/vmunleashed.com\/retailmeaning\/no-17-dont-let-your-customers-get-lost-in-space-or-over-powered-by-product-52-steps-to-the-perfect-shop\/\">Step No.17: Don\u2019t let your customers get \u2018lost in space\u2019 or \u2018over-powered by product!\u2019<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim-60 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/11\/online-shopping-connecting-buyer-with-sellers-conceptual-node-animation-SBV-346738622-HD-1.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-6a5c65f0 wp-block-group-is-layout-constrained\" style=\"border-radius:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:1rem;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-body-font-family has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600;line-height:1.2\">Stay in touch with our&#8230;<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-heading-font-family has-x-large-font-size wp-block-paragraph\" style=\"font-style:italic;font-weight:300;line-height:1.2\"><strong>\u201952 Steps to the Perfect Shop!\u2019 <\/strong><br>weekly newsletter<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:300;line-height:1.2\">For everyone looking to improve their physical shops,<br>or even thinking of opening their first pop-up or permanent shop,<br>we have written the \u201952 Steps to the Perfect Shop!\u2019 weekly newsletter, delivered direct to your inbox.<\/p>\n\n\n\n<div style=\"height:24px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700;line-height:1.2\"><strong><strong>You too can have \u2018The Perfect Shop\u2019 by this time next year!<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-0aa01211 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/3c935303.sibforms.com\/serve\/MUIFAIv-MO8R7JEiHv7L2fVhMoT6pHryoNoF7NHXPCWbHx6C5i7TRAPauUe995Z3zo5qktJCVmi2rcXB0ySmJPlUN7Gcll0Ti9W_l7Ukv6wrLwUP2xpAKlkp81TwsLo1oz-SiZwSyg5N7yNOrDhjeNokXOeY8C9lRdIt2ac0KnO3sDKydStlT66Jt7pBMDEXpKWgq5x_rtl8vR_a\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:1rem;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-25945","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/25945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=25945"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/25945\/revisions"}],"predecessor-version":[{"id":25982,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/25945\/revisions\/25982"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=25945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}