{"id":15469,"date":"2024-05-23T12:42:04","date_gmt":"2024-05-23T11:42:04","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15469"},"modified":"2024-05-23T12:45:59","modified_gmt":"2024-05-23T11:45:59","slug":"client-world-duty-free","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/client-world-duty-free\/","title":{"rendered":"client world duty free"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-789acec9 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"157\" data-attachment-id=\"11822\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/tim-radley-making-good-people-into-great-retailers\/wdf-clear\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/wdf-clear.png\" data-orig-size=\"320,157\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wdf-clear\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/wdf-clear.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/wdf-clear.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/wdf-clear.png\" alt=\"\" class=\"wp-image-11822\" style=\"width:300px\"\/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-d5d6ef74\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-446854c2863e2dc4d45bbc2f6a0d8737 wp-block-paragraph\" style=\"font-style:normal;font-weight:800\">World Duty Free<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/young-traveler-checking-flight-time-in-airport-terminal-portrait-of-stressed-woman-SBV-338643151-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:200;line-height:1.2\">World Duty Free &amp; Spanish partner Aldeasa were in the process of developing the &#8216;Walk-Through&#8217; duty free shop concept that is now a normal part of most airport customer journeys. <br>They wanted assistance to analyse first trials in Malaga &amp; Alicante and to develop the blueprint for the future roll-out across international airports.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/travel-concept-people-in-the-airport-SBI-301985812-scaled.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/departure-boards-on-international-airport-and-man-riding-on-bike-SBV-301503530-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-attachment-id=\"15495\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15495\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark II&quot;,&quot;caption&quot;:&quot;Close-up of young gorgeous female with brushes looking at camera&quot;,&quot;created_timestamp&quot;:&quot;1288396800&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;100&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;Visage&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Visage\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Close-up of young gorgeous female with brushes looking at camera&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-450x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-1024x683.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-scaled.jpg\" alt=\"\" class=\"wp-image-15495\" style=\"aspect-ratio:0.5625;object-fit:cover;width:398px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-scaled.jpg 2560w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-450x300.jpg 450w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-1024x683.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-768x512.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-1536x1024.jpg 1536w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/close-up-of-talented-artist-with-brushes-looking-at-camera-SBI-305705039-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We analysed the trial &#8216;walk through&#8217; duty free shops, interviewing shop managers, colleagues &amp; customers. Alongside we aanalysed sales data and benchmarked best practice &#8216;walk-through retail formats from IKEA to Tiger and other airports.<br>We then developed the future blueprint.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"879\" data-attachment-id=\"15486\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15486\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover.jpg\" data-orig-size=\"1279,879\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"world_duty_free_group_cover\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover-437x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover-1024x704.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover.jpg\" alt=\"\" class=\"wp-image-15486\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover.jpg 1279w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover-437x300.jpg 437w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover-1024x704.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/world_duty_free_group_cover-768x528.jpg 768w\" sizes=\"auto, (max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;Ultimately it is impossible to force customers to buy, and even the &#8216;hard-sell&#8217; will deter customers in the long-term even if there is an immediate success.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">It was a &#8216;risk&#8217; to force travelers to go through the duty free shops on the way to the gate, particularly on what is traditionally such a &#8216;tense &amp; stressful&#8217; journey.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">The key was the availability of flight information at every step of the journey before the shop, during the visit, at the checkout and at the exit of the shop. information had to be accurate and immediate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">Ultimately this is about trust. So much of retailing is about the customer trusting the retailer. When you have this, then you have a sale.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1000\" data-attachment-id=\"15488\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15488\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920.jpg\" data-orig-size=\"1920,1000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"brexit-1@1920\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920-470x245.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920-1024x533.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920.jpg\" alt=\"\" class=\"wp-image-15488\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920.jpg 1920w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920-470x245.jpg 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920-1024x533.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920-768x400.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/brexit-1@1920-1536x800.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">What we achieved:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-7504948f1b29523cd024f5aa3e65b15c wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:200;line-height:1.2\">The future blueprint made recommendations on the essential parameters for the &#8216;walk-through&#8217; duty free shop to maximise conversion of footfall, increase browse time and ultimately sales values and volumes.<br>An important element was the collaboration between WDF\/Aldeasa and the airport authority to ensure that the shops were a seamless element in the customer journey and not an inconvenience and point of stress for travelers.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-6302a56f560bae7811a613bab9420d32 wp-block-paragraph\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;Generating honesty &amp; trust is what will stimulate sales volumes &amp; frequency.<br>Trust is difficult to gain but very easy to lose through over-selling.'&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us &amp; lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2a5a8001\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-d379d1b346141b4e10316d254f84df6c wp-block-paragraph\"><a href=\"https:\/\/vmunleashed.com\/about\/clients\/#list\" data-type=\"page\" data-id=\"11512\">Read more client stories&#8230;<\/a><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-15469","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15469"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15469\/revisions"}],"predecessor-version":[{"id":15476,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15469\/revisions\/15476"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}