{"id":15408,"date":"2024-05-23T09:22:45","date_gmt":"2024-05-23T08:22:45","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15408"},"modified":"2024-05-23T10:42:50","modified_gmt":"2024-05-23T09:42:50","slug":"clients-la-caixa","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/clients-la-caixa\/","title":{"rendered":"Clients La Caixa"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-789acec9 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"242\" data-attachment-id=\"12426\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/caixa-clear\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/caixa-clear.png\" data-orig-size=\"300,242\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"caixa-clear\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/caixa-clear.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/caixa-clear.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/caixa-clear.png\" alt=\"\" class=\"wp-image-12426\" style=\"width:300px\"\/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-d5d6ef74\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-51c641fa2f02d43f5d44aa662c2ecebf wp-block-paragraph\" style=\"font-style:normal;font-weight:800\">La Caixa<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ukraine-chernivtsi-7-03-2017-mobile-store-mobile-phones-on-the-table-at-mobile-stor-SBV-322333128-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:200;line-height:1.2\">La Caixa is one of the largest banks across Spain. They are also one of the biggest retailers of Samsung phones in the region through its loyalty rewards programme that links its banking services to Samsung phones and other digital products. La Caixa was looking for advice on how to improve and evolve the Samsun proposition into its chain of refurbished physical banks.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"386\" style=\"aspect-ratio: 746 \/ 386;\" width=\"746\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/06\/la-caixa-01-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-attachment-id=\"15425\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15425\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;EMIR KLEPO&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark III&quot;,&quot;caption&quot;:&quot;young smiling female call centre operator doing her job with a headset&quot;,&quot;created_timestamp&quot;:&quot;1488734803&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.003125&quot;,&quot;title&quot;:&quot;female call centre operator doing her job&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"female call centre operator doing her job\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;young smiling female call centre operator doing her job with a headset&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-450x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-1024x683.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-scaled.jpg\" alt=\"\" class=\"wp-image-15425\" style=\"aspect-ratio:0.5625;object-fit:cover;width:398px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-scaled.jpg 2560w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-450x300.jpg 450w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-1024x683.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-768x512.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-1536x1024.jpg 1536w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/smiling-female-call-center-operator-with-a-headset-SBI-322095132-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We assessed the current physical delivery of the Samsung promotion in its physical banks, the communication, and a trial La Caixa shop concept that extended the principle to include other consumer brands.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"426\" data-attachment-id=\"15423\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15423\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px.jpg\" data-orig-size=\"721,426\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Logo_721x426px\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px-470x278.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px.jpg\" alt=\"\" class=\"wp-image-15423\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px.jpg 721w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Logo_721x426px-470x278.jpg 470w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;Customers are not so selective these days as to who they see as retailers and those they don&#8217;t. They like some brands and not others, and are happy to form a wide and flexible relationship with those that they trust.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">This is creating an increasing number of brands who are &#8216;accidental retailer.&#8217; Businesses that find themselves with a retail opportunity but have no traditional skills in the field.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">Many brands are seeking help and looking for resources to support their retailing initiatives. There are not many businesses that are not so successful that they do not want the extra income from retailing if it exists. But they realise the importance of doing this correctly wand not damaging the reputation of their core business.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-attachment-id=\"15418\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15418\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027.jpg\" data-orig-size=\"1500,1000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright: Emeterio Suarez Guerra&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"61027\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027-450x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027-1024x683.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027.jpg\" alt=\"\" class=\"wp-image-15418\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027.jpg 1500w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027-450x300.jpg 450w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027-1024x683.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/61027-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">What we achieved:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-ac25504802504304a50e20ebce2475fe wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:200;line-height:1.2\">La Caixa received clear guidance on the commercial potential of evolving the Samsung relationship across other consumer brands, and the viability of a physical shop concept.<br>The guidance for further formats includes assortment planning, shop layout, display, promotional communication and customer service.<br>Central to the recommendations is the relationship between La Caixa &amp; Samsung, and the speed and immediacy of promotional activity, customer services and after-sales services.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-f6076212c93671957f36925e0ba082f0 wp-block-paragraph\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;Collaborations and partnerships are very important in todays retail world where often &#8216;more brands and better than one!'&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us &amp; lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2a5a8001\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-d379d1b346141b4e10316d254f84df6c wp-block-paragraph\"><a href=\"https:\/\/vmunleashed.com\/about\/clients\/#list\" data-type=\"page\" data-id=\"11512\">Read more client stories&#8230;<\/a><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-15408","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15408"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15408\/revisions"}],"predecessor-version":[{"id":15428,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15408\/revisions\/15428"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}