{"id":15335,"date":"2024-05-22T13:18:14","date_gmt":"2024-05-22T12:18:14","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15335"},"modified":"2024-05-22T13:25:59","modified_gmt":"2024-05-22T12:25:59","slug":"clients-adidas","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/clients-adidas\/","title":{"rendered":"Clients Adidas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-0d7f5ed5 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"662\" data-attachment-id=\"11786\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/tim-radley-making-good-people-into-great-retailers\/primark-logo-clear-1\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1.png\" data-orig-size=\"960,662\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"primark-logo-clear-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1-435x300.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1.png\" alt=\"\" class=\"wp-image-11786\" style=\"width:300px\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1.png 960w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1-435x300.png 435w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/primark-logo-clear-1-768x530.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-d5d6ef74\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-83ff349682e785496a1d779bf680dfbb\" style=\"font-style:normal;font-weight:800\">Adidas<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"508\" style=\"aspect-ratio: 1002 \/ 508;\" width=\"1002\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">Adidas is a worldwide sportswear brand selling through an increasing number of direct stores and trusted regional and local wholesalers. Controlling the brand image and proposition through the assortment sold and the supporting visual communication displayed is a complex business.<br>Adidas Latin &amp; South America was looking at ways to coordinate and consolidate its brand sellers.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas-impossible-is-nothing.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/san-miguel-de-allende-mexico-may-2016-boys-playing-soccer-in-a-plaza-dressed-alike-SBV-307326657-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1956\" height=\"2560\" data-attachment-id=\"15352\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15352\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-scaled.jpg\" data-orig-size=\"1956,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;13&quot;,&quot;credit&quot;:&quot;Ben Goode&quot;,&quot;camera&quot;:&quot;DSLR-A350&quot;,&quot;caption&quot;:&quot;A busy road in Santiago with the Andes in the background&quot;,&quot;created_timestamp&quot;:&quot;1219392584&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;16&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;13&quot;,&quot;title&quot;:&quot;Santiago, Chile&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Santiago, Chile\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;A busy road in Santiago with the Andes in the background&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-229x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-782x1024.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-scaled.jpg\" alt=\"\" class=\"wp-image-15352\" style=\"aspect-ratio:0.5625;object-fit:cover;width:433px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-scaled.jpg 1956w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-229x300.jpg 229w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-782x1024.jpg 782w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-768x1005.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-1174x1536.jpg 1174w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/a-busy-road-in-santiago-with-the-andes-in-the-background-SBI-326438149-1565x2048.jpg 1565w\" sizes=\"auto, (max-width: 1956px) 100vw, 1956px\" \/><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We carried out extensive reviews &amp; analysis of a range of Adidas wholesalers &amp; direct stores across Peru &amp; Chile. <br>We interviewed owners, managers, sales assistants and took customer feedback of how these businesses interacted with Adidas, and what they wanted from Adidas as a brand and a supplier of sportswear &amp; fashion.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"360\" data-attachment-id=\"15356\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15356\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/hqdefault.jpg\" data-orig-size=\"480,360\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"hqdefault\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/hqdefault-400x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/hqdefault.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/hqdefault.jpg\" alt=\"\" class=\"wp-image-15356\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/hqdefault.jpg 480w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/hqdefault-400x300.jpg 400w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;The relationship between a brand and its retail partners is often a difficult one. Brands want to protect the image and sell the new, whilst partners want to buy and sell perennial bestsellers.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">At the heart of the problem is that normally each party has never been in the other&#8217;s shoes. Without understanding and facilitating each partner&#8217;s needs there is no way to improve the relationship.&#8217;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">Empathy is a good starting point, with lots of communication, interaction and flexibility. In this way, with listening &amp; trust, each customer gets an interpretation of the brand that they want, not the version that the brand or the retail partner want them to have. That is after all most important.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-attachment-id=\"15354\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15354\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas_1531754521028_48750773_ver1.0.jpg\" data-orig-size=\"640,360\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"adidas_1531754521028_48750773_ver1.0\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas_1531754521028_48750773_ver1.0-470x264.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas_1531754521028_48750773_ver1.0.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas_1531754521028_48750773_ver1.0.jpg\" alt=\"\" class=\"wp-image-15354\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas_1531754521028_48750773_ver1.0.jpg 640w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/adidas_1531754521028_48750773_ver1.0-470x264.jpg 470w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">What we achieved:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-a99c2e670338aa8abc5c0f95c1cc7e55\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:200;line-height:1.2\">We delivered detailed recommendations to help Adidas work in more effective and commercial ways with its partners.<br>Amongst the outputs was guidance on segmenting &amp; grouping its sales channels &amp; outlets, creating commercially balanced collections for distribution, providing realistic visual merchandising guidelines based on shop realities and not brand ideals, on-the-ground partner training and support.<br>Adidas is now armed to make viable relationships with its sales partners.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-672d252e90d39e674c930e8675ac9a7f\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;Every route to market for a distant brand supplier must begin with the customer interface.<br>Moving forwards is about working backwards!&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us &amp; lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2a5a8001\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-d379d1b346141b4e10316d254f84df6c\"><a href=\"https:\/\/vmunleashed.com\/about\/clients\/#list\" data-type=\"page\" data-id=\"11512\">Read more client stories&#8230;<\/a><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-15335","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15335"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15335\/revisions"}],"predecessor-version":[{"id":15343,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15335\/revisions\/15343"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}