{"id":15286,"date":"2024-05-22T11:17:28","date_gmt":"2024-05-22T10:17:28","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15286"},"modified":"2024-05-22T11:24:20","modified_gmt":"2024-05-22T10:24:20","slug":"clients-halfords","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/clients-halfords\/","title":{"rendered":"Clients Halfords"},"content":{"rendered":"\n
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Halfords<\/p>\n\n\n\n

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The Scenario: <\/p>\n\n\n\n

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Halfords is the biggest UK chain of car accessories retailers. Increasingly services such as car & bike maintenance, servicing and repairs have become an important revenue generator and builder of customer loyalty.
Halfords is embarking on a shop concept expansion programme that coordinates its various formats from autocentres and large retail stores to mobile mechanics and repair services.<\/p>\n\n\n\n

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What we did:<\/p>\n\n\n\n

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We worked on the retail experience of its shop format evolving it as part of Halfords expansion strategy. Developing a new vision and delivery of shop layouts, assortment segmentation, visual merchandising, visual communication, product interaction, story telling and the integration of services.<\/p>\n\n\n\n

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“The Halfords strategy is smart as it focuses on delivering coordinated formats in specific locations.<\/p>\n\n\n\n

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‘This ensures that the awareness of the brand and the maximising of an omni-channel and cross-sector proposition is fully realised in terms of sales.’<\/p>\n\n\n\n

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So ultimately the brand is delivering focused solutions for towns, cities and location communities. A much more efficient and commercial solution than the opening of isolated and sporadic megastores”<\/p>\n\n\n\n

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Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n

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What we achieved:<\/p>\n\n\n\n

Halfords now has a new vision of its assortment based around the customer experience and storytelling.
This logic allows for a logical and attractive way to display and communicate its ranges and services across a variety of shop formats and sizes.
The enhanced storytelling also enhances product communication across channels.<\/p>\n\n\n\n

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What we can all learn from this…<\/p>\n\n\n\n

“Focus your retail strategy of location communities!
Evolve assortments, services and shops that deliver a joined up attractive proposition.”<\/p>\n\n\n\n

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Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n

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contact us & lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n
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Read more client stories…<\/a><\/p>\n\n\n\n

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