{"id":15258,"date":"2024-05-22T10:23:04","date_gmt":"2024-05-22T09:23:04","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15258"},"modified":"2024-05-22T10:28:47","modified_gmt":"2024-05-22T09:28:47","slug":"clients-ferrari","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/clients-ferrari\/","title":{"rendered":"Clients Ferrari"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-0d7f5ed5 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-duotone-1\"><a href=\"https:\/\/www.ferrari.com\/en-GB\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" data-attachment-id=\"11789\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/tim-radley-making-good-people-into-great-retailers\/ferrari-clear\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear.png\" data-orig-size=\"960,540\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ferrari-clear\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear-470x264.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear.png\" alt=\"\" class=\"wp-image-11789\" style=\"width:300px\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear.png 960w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear-470x264.png 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-clear-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-3ee634b2ada5d5e1b50b32f65e1222ac\" style=\"font-style:normal;font-weight:800\">Ferrari<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"736\" style=\"aspect-ratio: 1742 \/ 736;\" width=\"1742\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/ferrari-02.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">Ferrari is one of the most famous brands in the world. It has developed a diverse range of additional products to generate sales across its many groups of fans for whom the Ferrari cars are out of reach.<br>Ferrari wanted guidance on how to present and communicate its brand through their shops, across its physical estate and through its social presence. <br>An omni-channel marketing plan was central to their requirements.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/649c3784cf423600232ad5ab-ferrari-menu-2023-image-thumb-approved-land.avif\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/velden-austria-june-2014-street-show-supercars-very-expensive-cars-driving-through-SBV-316082899-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1080\" data-attachment-id=\"15276\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15276\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/663a2865a44e370010b54d5a-ferrari-miami-2024-women-superheader-land-v2.avif\" data-orig-size=\"1440,1080\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"663a2865a44e370010b54d5a-ferrari-miami-2024-women-superheader-land-v2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/663a2865a44e370010b54d5a-ferrari-miami-2024-women-superheader-land-v2.avif\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/663a2865a44e370010b54d5a-ferrari-miami-2024-women-superheader-land-v2.avif\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/663a2865a44e370010b54d5a-ferrari-miami-2024-women-superheader-land-v2.avif\" alt=\"\" class=\"wp-image-15276\" style=\"aspect-ratio:0.5625;object-fit:cover;width:380px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We analysed the Ferrari proposition and benchmarked retail calendars of best practice competition. From this point we evolved a Ferrari dynamic plan, identifying 3 core customer groups, defined product specific calendars, messages and mechanics, as well as in-store dynamics.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"1364\" data-attachment-id=\"15279\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15279\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4.jpg\" data-orig-size=\"992,1364\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"F1111f_98_4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4-218x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4-745x1024.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4.jpg\" alt=\"\" class=\"wp-image-15279\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4.jpg 992w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4-218x300.jpg 218w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4-745x1024.jpg 745w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/F1111f_98_4-768x1056.jpg 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;Retail marketing plans and delivery mechanisms are incredibly complex in this technology driven age.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">However success is largely based on a few simple fundamental principles &#8211; selling the right product, to the right people, at the right time.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">These essentials are built around knowing your customer(s), and knowing your products and how these two combine most naturally. <br>Then to find the emotional mechanisms which bring people &amp; products together.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">That&#8217;s when we turn to much of the technology that we use &#8211; to put our plan into action.&#8221;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-attachment-id=\"15278\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15278\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-scaled.webp\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"065c5921-e3f8-4402-b57f-1332bc8e949d\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-450x300.webp\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-1024x683.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-scaled.webp\" alt=\"\" class=\"wp-image-15278\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-scaled.webp 2560w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-450x300.webp 450w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-1024x683.webp 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-768x512.webp 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-1536x1024.webp 1536w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/065c5921-e3f8-4402-b57f-1332bc8e949d-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">What we achieved:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2343ff174b8524fc9d70a802461aa623\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:200;line-height:1.2\">Ferrari has undergone an assortment refocusing across its fashion, accessories, memorabilia and digital products.<br>The dynamic marketing plan has been incorporated into its omni-channel marketing, whilst it new boutiques are built around refined product grouping and visual merchandising displays.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-cd7e9731574d1aae7ab78d635e7738d6\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;Marketing is about bringing your products and your customers together, at the right time in the correct way. <br>Before you get too immersed in peripheral technologies and data complexities, ensure that you actually know who your customers are and the products they would like to buy!&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us &amp; lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2a5a8001\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-d379d1b346141b4e10316d254f84df6c\"><a href=\"https:\/\/vmunleashed.com\/about\/clients\/#list\" data-type=\"page\" data-id=\"11512\">Read more client stories&#8230;<\/a><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-15258","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15258"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15258\/revisions"}],"predecessor-version":[{"id":15266,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15258\/revisions\/15266"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}