{"id":15229,"date":"2024-05-22T09:26:58","date_gmt":"2024-05-22T08:26:58","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15229"},"modified":"2024-05-22T09:35:27","modified_gmt":"2024-05-22T08:35:27","slug":"clients-nespresso","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/clients-nespresso\/","title":{"rendered":"Clients Nespresso"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-0d7f5ed5 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-duotone-1\"><a href=\"https:\/\/nestle-nespresso.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"691\" data-attachment-id=\"11794\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/tim-radley-making-good-people-into-great-retailers\/nespresso-clear\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear.png\" data-orig-size=\"691,691\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"nespresso-clear\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear-300x300.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear.png\" alt=\"\" class=\"wp-image-11794\" style=\"width:300px\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear.png 691w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear-300x300.png 300w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/nespresso-clear-150x150.png 150w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-4357c37ff13b024e0cd21bd291ac23e8\" style=\"font-style:normal;font-weight:800\">Nespresso<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/coffee-bean-with-smoke-SBV-325409653-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">Nespresso is the world leader in coffee capsule machines. It sells its capsules online and through its growing number of &#8217;boutiques.&#8217; These are Nespresso brand flagships, showrooms, omni-channel hubs and shops.<br>Nespresso wanted both a precise shop delivery strategy to accelerate the sales of coffee accessories, as well as a wider blueprint for the future of its boutique experiences.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/stylish-woman-in-white-sweater-enjoying-an-iced-latte-in-a-cozy-bakery-or-coffee-shop-SBI-322924486-scaled.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/midsection-of-african-american-male-barista-serving-coffee-in-brown-coffee-cup-SBV-346601994-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" data-attachment-id=\"15252\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15252\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee-as-an-art.avif\" data-orig-size=\"640,960\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Coffee-as-an-art\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee-as-an-art.avif\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee-as-an-art.avif\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee-as-an-art.avif\" alt=\"\" class=\"wp-image-15252\" style=\"aspect-ratio:0.5625;object-fit:cover;width:380px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We delivered several trial stores with a new merchandising strategy,  visual display mechanisms &amp; service approach.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We developed a blueprint for different future boutique concepts including assortment plans, service &amp; self-service deliveries, shop environment, fixturing, display and brand communication.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"912\" data-attachment-id=\"15253\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15253\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e.jpg\" data-orig-size=\"952,912\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"240124-Mega-Drop-Down-952x912px-e\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e-313x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e.jpg\" alt=\"\" class=\"wp-image-15253\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e.jpg 952w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e-313x300.jpg 313w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/240124-Mega-Drop-Down-952x912px-e-768x736.jpg 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;Brands always walk the tightrope of maintaining a strong focused brand story, whilst wideing and diversifying its assortment to maximise sales and profit.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8216;Accessories are a logical extension for a coffee manufacturer and distributor. Coffee machines have become accepted but a further shift to mugs, cups and other accessories sets the brand against fierce competition.&#8217;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">Achieving success in accessories requires a clear focus on product groups and brand design aesthetics. In this way to diversification is natural, accepted and welcomed by customers.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" data-attachment-id=\"15248\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15248\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee.avif\" data-orig-size=\"640,427\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Coffee\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee.avif\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee.avif\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Coffee.avif\" alt=\"\" class=\"wp-image-15248\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">What we achieved:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-c29812dbc7d3b8f1f9398374228f9d51\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:200;line-height:1.2\">The trial stores delivered doubled digit sales increases in accessories which lead to country-specific driven strategies for shop concepts &amp; accessories.<br>Nesresso has incorporated the &#8217;boutique of the future&#8217; recommendations into its new store opening programme incorporating a more open approach to shop layout and services.<br>the brand continues to expand its boutique portfolio. <\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-3c5d0334412d5a98d9fe167f40b594dc\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;Brand diversification is essential to drive commercial sales. <br>However all new initiatives must remain within the defined brand values to ensure the bigger brand proposition is still beautiful &amp; simple, not an ugly addition!&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us &amp; lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2a5a8001\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-d379d1b346141b4e10316d254f84df6c\"><a href=\"https:\/\/vmunleashed.com\/about\/clients\/#list\" data-type=\"page\" data-id=\"11512\">Read more client stories&#8230;<\/a><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-15229","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15229"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15229\/revisions"}],"predecessor-version":[{"id":15238,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15229\/revisions\/15238"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}