{"id":15127,"date":"2024-05-21T19:08:06","date_gmt":"2024-05-21T18:08:06","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=15127"},"modified":"2024-05-21T19:23:04","modified_gmt":"2024-05-21T18:23:04","slug":"dun-laoghaire-council","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/dun-laoghaire-council\/","title":{"rendered":"Dun Laoghaire Council"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-789acec9 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" data-attachment-id=\"12410\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/dl-clear\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear.png\" data-orig-size=\"1710,672\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"dl-clear\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-470x185.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-1024x402.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-1024x402.png\" alt=\"\" class=\"wp-image-12410\" style=\"width:300px\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-1024x402.png 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-470x185.png 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-768x302.png 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear-1536x604.png 1536w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dl-clear.png 1710w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-f7b0bd2a4b8e5827a841478f0552935c wp-block-paragraph\" style=\"font-style:normal;font-weight:800\">Dun Laoghaire Retail Strategy<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/couple-having-fast-food-sitting-on-the-sidewalk-SBI-328456531-scaled.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/many-people-walk-along-the-street-of-the-metropolis-SBV-346976820-HD.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:200;line-height:1.2\">Dun Loaghaire is a town on the Irish coast below Dublin. With a beautiful sea-front and harbour it was until recently a bustling town centre and shopping destination. <br>Customer footfall has declined due to new shopping centres nearby and a rejuvenated Dublin.<br>The town required a Retail Strategy to create a vibrant town once more for residents and visitors.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"540\" style=\"aspect-ratio: 1254 \/ 540;\" width=\"1254\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1689691737142.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/dun-laoghaire.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2048\" data-attachment-id=\"15501\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15501\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-scaled.jpg\" data-orig-size=\"2560,2048\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Fast food in a female hand with red manicure close-up&quot;,&quot;created_timestamp&quot;:&quot;1503849639&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Fast food in a female hand&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fast food in a female hand\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Fast food in a female hand with red manicure close-up&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-375x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-1024x819.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-scaled.jpg\" alt=\"\" class=\"wp-image-15501\" style=\"aspect-ratio:0.5625;object-fit:cover;width:380px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-scaled.jpg 2560w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-375x300.jpg 375w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-1024x819.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-768x614.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-1536x1229.jpg 1536w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fast-food-in-a-female-hand-with-red-manicure-close-up-SBI-320889259-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Fast food in a female hand with red manicure close-up<\/figcaption><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We delivered a Retail Strategy Plan for Dun Loaghaire. &#8216;The Radley Report&#8217; was a combination of qualitative analysis of the shopping proposition, benchmarking of competitor and best practice locations, and a vision for the future.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"492\" data-attachment-id=\"15146\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15146\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727.jpg\" data-orig-size=\"800,492\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1710264336727\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727-470x289.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727.jpg\" alt=\"\" class=\"wp-image-15146\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727.jpg 800w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727-470x289.jpg 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1710264336727-768x472.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;Parking it seems is always to blame for lower footfall. In fact the loss of customers was because the retail proposition was unbalanced and what was remaining had become poor and complacent.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8216;There simply were not enough good shops in the town. And it was no longer enjoyable to be in the town centre.&#8217;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">Pruning was required, but also support and funds to help a rich variety of local shops to improve and become retail destinations in their own right.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"620\" data-attachment-id=\"15147\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15147\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1.png\" data-orig-size=\"840,620\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"georges-St-montage-snip-1-840&amp;#215;620-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1-406x300.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1.png\" alt=\"\" class=\"wp-image-15147\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1.png 840w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1-406x300.png 406w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/georges-St-montage-snip-1-840x620-1-768x567.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:500\">What we achieved:<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-5ecb41151286d65ef1adfbc5f2fea541 wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40);font-style:normal;font-weight:200;line-height:1.2\">The Radley Report has been largely implemented by the town &amp; district councils.<br>Dun Loaghaire has become a series of quarters each with its own personality and customer proposition. Each quarter supported with an appropriate retailer mix, sector assortments, balance of retail &amp; hospitality, events calendars and improvements to its street architecture and atmosphere.<br>The plan is also delivering on transport, parking and pedestrianisation, tourist routes and revitalising the link with local amenities, communities, colleges &amp; businesses.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118 wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-77d2b7d0fc873a88a02d41d9a5735997 wp-block-paragraph\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;You cannot take the customer for granted. The competition is too intense everywhere. <br>We must all achieve and protect the basics of best practice, and then add our own distinct magic &amp; personality!&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/vmunleashed.com\/contact-us\/\">contact us &amp; lets do great things together<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2a5a8001\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-d379d1b346141b4e10316d254f84df6c wp-block-paragraph\"><a href=\"https:\/\/vmunleashed.com\/about\/clients\/#list\" data-type=\"page\" data-id=\"11512\">Read more client stories&#8230;<\/a><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-15127","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15127"}],"version-history":[{"count":3,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15127\/revisions"}],"predecessor-version":[{"id":15138,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/pages\/15127\/revisions\/15138"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}