retail content development: ‘being sociable’



Retail content development: “being sociable!”


Suppliers, like their retail clients, need to project themselves as brands. When selling to retailers the supplier brand must have retail authority, and also retail inspiration, knowledge and insights and a tangible passion for retailing.

Every touchpoint between the supplier and retailers needs to communicate this retail authority and inspiration. Today’s channels are websites, social media, e-mail newsletters as well as physical marketing documents.

We prepare retail calendars for supplier brands outlining themes and specifying messages to continuously communicate brand value to the retail world. These messages and brand stories are delivered via social media distribution platforms and using e-mail management systems.

As a supplier you must ‘be’ a retailer, and above all ‘be sociable with the retail community!’





retail content development:

  • marketing calendar development
  • communicating product developments & initiatives
  • integrating retailer calendar events
  • introducing retail market knowledge & trends
  • developing original market insights
  • developing interactive content
  • communicating dedicated market surveys
  • message distribution strategy
  • email gathering activities
  • newsletter calendar & content delivery
  • dedicated blog content
  • talk about retail trends to your clients
    • store environments
    • fixtures & materials
    • quantities and qualities
    • graphic mechanics
    • POS & signage distribution
    • content delivery & management
    • display techniques
    • visual prop numbers and specifications
    • staffing ratios & allocation
    • operational opportunities
    • store maintenance audits
    • out-of-stock control & management
    • payment methods and channels
    • cash desk queuing opportunities
    • fitting room efficiencies
    • marketing messages – focus and dynamics
    • marketing messages – quantities & delivery
    • online marketing focus & dynamics



‘To catch a retailer you need to speak like one!’


project implementation support:

customer experience: ‘the whole picture!’

dedicated surveys: ‘amazing facts & figures!’

resident retail expert: ‘speak like a retailer!’

retail content development: ‘being sociable!’

retail prospects: ‘10 golden opportunities!’

building retail relationship: ‘the retail hook!’


If there’s anything you’d like to ask about then please get in touch.


+44 07967 609 849




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