RETAIL COLLABORATION:
“Resourceful Retailing” collaborates with and supports retail service & provider companies.
We collaborate on their existing projects with retailers, adding skills and expertise that help to develop and deliver the customer experience both in physical stores & online.
We also support the same companies in how they present and pitch themselves to the retail community. We help them to be credible & attractive to potential and existing retail clients.
Our collaborations span boundaries of common interest from traditional crafts to the latest technologies… shop-fitters, manufacturers, retail designers, visual merchandising & display specialists, digital signage, recruitment, HR & staffing scheduling, store operation applications, supply-chain technologies, e-commerce providers, payment, omnichannel & physical analytics, content marketing and management agencies.
PROJECT COLLABORATION:
On existing retail projects our working methodology is interactive, collaborating closely with both partners and final retail client teams. We deliver project results and also leave a legacy of understanding and new skills within those teams.
The injection of expertise can be in any of our core specialisms…buying & merchandising, commercial space planning, store layout & allocation grading, visual merchandising, store operations, visual communication, store refreshment, tools & training and retail marketing.
These skills are the heritage of the VM-Unleashed brand
ADDING RETAIL CREDIBILITY:
For many companies who work directly with retailers we introduce the required retail mentality & knowledge to be credible in the marketplace.
We can instil retail confidence and authority, target market knowledge, sharpen retailer insights and demonstrate how to build successful long-term retailer relationships.
MORE DETAILS: (for the curious at heart…)
defining the most credible proposition and communicating it with consistency across every touchpoint with retail clients.
- content strategy development
- “speak like a retailer!” tone of voice
- “message” generation & distribution
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- website/mobile channels
- blogs & social media
- newsletters
- marketing documents
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- original & dedicated surveys & reports
- strengthening the USP with “fantastic facts & figures!”
focusing marketing resources precisely on where there is a need, and intelligently to receptive like-minded retail prospects.
- market analysis
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- background reports by sector/category
- individual retailer overviews
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- partner identification
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- requirements matched against product offer
- physical store audits & market assessments
- online audits
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- partner suitability & reward
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- scale of opportunities
- brand suitability
- “ripeness!” based on need and likelihood
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delivering the irresistible proposition built around relevance, need and perceptive insights
- research and discover the “10 retailer hooks!”
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- specific retailer insights
- offline/online opportunity priorities
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- finding and presenting the “killer USP”
- identifying needs through audit & analysis
- pitch-perfect “material” preparation
- presentation tutoring & support
building retail relationships:
anticipating partner needs & requirements through accurate ongoing assessments and “one-step-ahead” research and recommendations
- product implementation support
- periodic client reviews & assessments
- competitor updates, news & performance
- “interactive workshops” for loyalty and opportunity building
- market & sector trends & predictions
- bespoke surveys of client sectors
RETAIL IS ABOUT PEOPLE!
If there’s anything you’d like to ask about then please get in touch.
TIM RADLEY
+44 07967 609 849
tim.radley@vm-unleashed.com
